How to Price PPV on OnlyFans
Pay-per-view (PPV) messages are the single biggest revenue driver for most successful OnlyFans creators. While subscriptions provide a steady base, PPV is where the real money is — often accounting for 50-70% of total earnings for top creators.
The challenge is finding the right price point. Too high and nobody buys. Too low and you're leaving money on the table. This calculator helps you find the sweet spot based on your specific situation.
The 2-4x Rule for PPV Pricing
The most reliable PPV pricing framework is the 2-4x rule: price your standard PPV content at 2 to 4 times your monthly subscription price. This works because subscribers have already demonstrated they'll pay your sub rate — PPV should feel like a premium upgrade, not a dramatic price jump.
- $5 subscription → $10-20 PPV
- $10 subscription → $20-40 PPV
- $15 subscription → $30-60 PPV
- $25 subscription → $50-100 PPV
This range gives you room to tier your PPV content by type and quality. Standard solo content sits at the lower end, while premium B/G scenes or niche content commands the higher end. For more on setting your subscription price, see our OnlyFans pricing strategy guide.
PPV Pricing by Content Type
Different content types command different prices. Here's what successful creators typically charge:
- Solo photo sets (3-8 photos): $10-25
- Solo video (3-5 min): $15-35
- Solo video (8-15 min): $30-60
- B/G content (full scene): $40-75
- Fetish/niche content: $25-50
- Custom-adjacent (like a custom but sent to many): $35-75
- Premium/long-form (15+ min): $60-150
Video content generally commands higher prices than photos. Longer content is worth more. Niche content that serves specific interests can be priced at a premium because it's harder to find elsewhere.
Mass DM vs. Targeted PPV
Your send method significantly affects both pricing and conversion rates:
Mass DM PPV goes to your entire subscriber list. Expect 3-8% conversion rates. This is volume-based revenue — you're casting a wide net. Price moderately to maximize the number of buyers.
Targeted PPV goes to specific subscribers based on their spending history, interests, or engagement level. Expect 10-25% conversion rates. Because you're sending to qualified buyers, you can price higher. This is where strategic DM management really pays off.
Most six-figure creators use both: weekly mass DMs for standard content and targeted sends for premium pieces to their top spenders. Learn more about building a complete PPV system in our PPV strategy guide.
Why Your Chat Team Determines Your PPV Revenue
The difference between a mediocre PPV strategy and a great one isn't the content — it's the delivery. Professional chat managers:
- Build anticipation before sending PPV (teaser messages, countdowns)
- Personalize captions that make mass DMs feel individual
- Time sends strategically (evenings and weekends convert best)
- Follow up with non-buyers using different angles
- Track performance and adjust pricing based on data
This is one of the primary reasons creators working with agencies see 3-5x revenue increases. A trained chat team turning your content into revenue is worth far more than the commission they cost. See what an OnlyFans agency actually does to understand the full scope.
Common PPV Pricing Mistakes
- Pricing everything the same: A 2-minute teaser shouldn't cost the same as a 15-minute full scene. Tier your pricing by content type and length.
- Sending too many PPVs: 1-3 per week maximum. PPV fatigue kills conversion rates faster than bad pricing.
- No preview/caption strategy: The preview image and caption sell the PPV, not the content itself. Invest time in compelling previews.
- Ignoring your data: Track which prices, content types, and send times generate the most revenue. Let data guide your pricing, not guesswork.
- Pricing below $10: Sub-$10 PPV devalues your content and attracts price-sensitive subscribers. Start at $15 minimum for video content.
Frequently Asked Questions
How much should I charge for PPV on OnlyFans?
Start with the 2-4x rule: price PPV at 2-4 times your subscription price. For a $10/month page, that's $20-40 per PPV. Adjust based on content type — solo photos on the lower end, premium video on the higher end. Track your conversion rates and optimize from there. Use the calculator above with your specific numbers.
What is a good PPV conversion rate?
For mass DM sends, 3-8% is normal. For targeted sends to engaged subscribers, 10-20% is achievable. If you're below 3% consistently, try lowering your price by $5-10 or improving your preview images and captions. If you're above 15% on mass DMs, you may be underpricing.
How often should I send PPV messages?
1-3 times per week is the sweet spot. Sending daily leads to PPV fatigue and increased unsubscribes. Sending less than weekly leaves money on the table. The ideal frequency depends on your subscriber count — larger audiences can tolerate more frequent sends because each message reaches different people at different times.
Should PPV be more expensive than my subscription?
Yes, almost always. PPV is premium content beyond what subscribers get on your feed. If your PPV is cheaper than your subscription, it devalues both. The exception is occasional "flash sale" PPVs at a discount to re-engage inactive subscribers, but this should be rare, not the norm.
Want to estimate your total OnlyFans income including subscriptions, tips, and PPV? Use our OnlyFans Earnings Calculator for a complete picture.