How to Use This Subscription Price Calculator
This calculator analyzes your content niche, posting frequency, revenue strategy, and current audience size to recommend an optimal subscription price. Here's how to use it:
- Current Subscriber Count — Enter your current active subscriber count (or your target if you're just starting). This affects revenue projections at each price point.
- Content Posting Frequency — How often you post to your feed. Creators who post daily can justify higher prices because subscribers get more value. Sporadic posters should price lower to reduce churn.
- Content Niche — Your niche determines your price ceiling. Fetish and GFE content commands premium pricing because it serves specific needs. Mainstream content competes on volume.
- Revenue Focus — Whether you want subscriptions to be your primary income (high volume, lower price) or use a low/free subscription to drive PPV purchases.
- Free Trial — Offering a free trial can 3x your initial subscriber count, but expect ~60% to churn when the trial ends. It works best for PPV-heavy strategies.
OnlyFans Pricing Strategy: What to Charge
Setting the right subscription price is one of the most important decisions you'll make on OnlyFans. Price too high and you struggle to attract subscribers. Price too low and you leave money on the table — or worse, attract low-quality subscribers who never tip or buy PPV.
The sweet spot depends on your specific situation, but here are the ranges we see work across hundreds of creators:
- Mainstream / SFW-adjacent: $4.99-$9.99 — volume play, revenue comes from tips and PPV
- Explicit (general): $7.99-$14.99 — the most competitive range, differentiate with content quality and consistency
- Fetish / Niche: $12.99-$24.99 — premium pricing works because the audience has fewer alternatives
- Fitness / Lifestyle: $4.99-$11.99 — broader audience but lower willingness to pay
- Cosplay: $7.99-$14.99 — dedicated fandoms will pay for quality; production value matters
- GFE / Girlfriend Experience: $9.99-$19.99 — relationship-based model supports higher pricing
These aren't hard limits. A creator who posts daily, has high production value, and actively engages with subscribers can charge at the top of their niche range — or above it.
The Price vs. Volume Trade-Off
Every price increase reduces your conversion rate. The relationship isn't linear — it's exponential. Based on data across our managed creators:
- Going from $4.99 to $9.99 reduces conversions by about 30-35%
- Going from $9.99 to $14.99 reduces conversions by another 25-30%
- Going from $14.99 to $24.99 reduces conversions by another 35-40%
But here's the key insight: total revenue often peaks in the middle range, not at the lowest price. A creator with 200 subscribers at $5 earns $1,000/month in sub revenue. That same creator might have 120 subscribers at $10 — but earns $1,200/month. The price elasticity chart in the calculator visualizes this curve for your specific inputs.
The optimal price is wherever total revenue (subscriptions + PPV) peaks on that curve. For most creators, it's in the $7.99-$14.99 range.
Pricing by Content Niche
Your niche determines how price-sensitive your audience is. Here's the logic:
High price tolerance niches (Fetish, GFE, Niche content): Subscribers in these niches have specific interests that are harder to find elsewhere. They're willing to pay more because switching costs are high — there aren't 10,000 other creators offering the exact same thing. Price confidently at $12-25.
Medium price tolerance niches (Explicit, Cosplay): Competitive but differentiable. Subscribers have options but are loyal to creators they connect with. The $8-15 range balances volume with value. Content quality and posting consistency are your differentiators.
Lower price tolerance niches (Mainstream, Fitness): Broad audience but abundant alternatives. Compete on volume — price at $5-10 and make revenue through tips and PPV. These niches rely heavily on personality, social media presence, and engagement rather than content exclusivity.
Free vs. Paid Pages: When Each Makes Sense
The free vs. paid decision should be driven by your revenue strategy, not fear of charging:
Free pages work when: Your primary revenue is PPV, you have a high-volume social media presence driving traffic, you're in a competitive mainstream niche, or you're brand new and building an audience. Free pages maximize your subscriber count — giving you a larger audience to sell PPV to.
Paid pages work when: You want predictable recurring revenue, you're in a premium niche (fetish, GFE), your content is consistently high quality, or you want higher-quality subscribers who are already willing to spend. Paid subscribers are significantly more engaged and more likely to buy PPV on top of their subscription.
Many successful creators run both: a free page for marketing and mass PPV sends, and a paid "VIP" page for their premium content. This two-page strategy captures both audiences. Talk to our team about which approach fits your goals — we've helped hundreds of creators find the right structure.
Frequently Asked Questions
What is the best price for OnlyFans?
There's no single best price — it depends on your niche, content quality, posting frequency, and revenue strategy. Most successful creators charge between $5.99 and $14.99. Use the calculator above with your specific inputs to find your optimal price. The recommended range accounts for your niche pricing ceiling, posting frequency, and whether you're subscription-focused or PPV-focused.
Should I use a free OnlyFans page?
A free page can be effective for PPV-heavy strategies. The zero-cost barrier attracts significantly more subscribers, giving you a larger audience to sell PPV content to. However, free subscribers tend to be less committed — expect higher churn and lower engagement overall. If your strategy relies on recurring subscription revenue, a paid page is almost always the better choice.
How does subscription price affect subscriber count?
There's a clear inverse relationship. Every $5 increase in price typically reduces your conversion rate by 30-40%. However, total revenue often increases up to a point because each subscriber is worth more. The optimal price is where total revenue peaks — usually in the mid-range for your niche, not at the cheapest possible price.
Can I change my OnlyFans price?
Yes, you can change your subscription price at any time through your OnlyFans settings. Existing subscribers keep their current price — they're grandfathered in at whatever rate they subscribed at. Only new subscribers pay the updated price. This makes price experimentation relatively safe, since raising your price won't cause existing subscribers to leave.