How to Use This Content ROI Calculator
This calculator helps you figure out which OnlyFans content types generate the most revenue per hour invested. Instead of guessing where to focus your time, you can quantify it.
For each content type you produce, enter three numbers:
- Hours per week — Total time spent creating, editing, and distributing that content type
- Revenue per week — Approximate weekly earnings generated by that content type (subscriptions, PPV, tips attributed to it)
- Frequency per week — How many pieces of that content type you produce weekly
The calculator then ranks your content types by revenue per hour, shows where your time and money are misaligned, and suggests specific optimizations to increase your weekly earnings.
Understanding Content ROI on OnlyFans
Most OnlyFans creators never track which content types actually make them money. They spend hours on elaborate photo sets that generate minimal revenue while neglecting quick customs that could earn 5x more per hour.
Content ROI isn't just about which type earns the most total revenue — it's about which type earns the most per hour invested. A livestream might generate $200 in tips over 3 hours ($67/hr), while a 30-minute custom video session might earn $150 ($300/hr). The custom work is 4.5x more profitable per hour, even though the livestream earned more in absolute terms.
This distinction matters because your time is finite. Every hour spent on low-ROI content is an hour not spent on high-ROI content. The goal isn't to eliminate low-ROI activities entirely — some serve engagement and retention purposes — but to be intentional about the balance.
Revenue Per Hour: The Metric That Matters
Revenue per hour is the single most important metric for optimizing your content strategy. Here's how to think about it:
- $50-100/hr — Below average. Common for time-intensive content like long-form videos or livestreams without strong monetization
- $100-200/hr — Solid. Typical for creators with good PPV strategies and efficient production workflows
- $200-500/hr — Excellent. Usually achieved through custom content, high-ticket PPV, or extremely efficient batch production
- $500+/hr — Elite. Creators at this level have optimized everything — content is batch-produced, pricing is data-driven, and chat teams handle monetization
If your overall average is below $100/hr, there's significant room for optimization. The creators we manage at Aruna Talent typically operate in the $200-400/hr range because we optimize both the content strategy and the monetization pipeline.
OnlyFans Content Types Ranked by Profitability
Based on data from hundreds of creators, here's how content types typically rank by revenue per hour:
- Custom content and sexting — Highest $/hr. Premium pricing ($50-300+), minimal production overhead, direct 1-on-1 engagement drives willingness to pay. The limiting factor is volume.
- Short PPV videos (<5 min) — High $/hr when batch-produced. Shoot 10 clips in one session, distribute over weeks. Scalable revenue via mass DMs.
- Photo sets — Moderate-high $/hr. Quick to produce, effective as PPV or feed content. Best when shot in batches during content days.
- Long-form video (5-15 min) — Moderate $/hr. Higher production time but commands premium pricing. Best for tentpole PPV drops.
- Livestreaming — Lower direct $/hr but valuable for retention and engagement. Tips vary wildly. Best used strategically 1-2x per week rather than daily.
These rankings shift based on your niche, audience size, and pricing strategy. The calculator above gives you personalized rankings based on your actual numbers.
Optimizing Your Content Schedule
Once you know your revenue per hour by content type, optimization is straightforward:
- Increase time on your highest $/hr content — If customs earn $300/hr and livestreams earn $60/hr, shifting 2 hours from streaming to customs adds $480/week to your income
- Batch produce efficiently — Shoot all your weekly content in 1-2 sessions. Batch production can cut your per-piece time by 40-60%
- Delegate low-ROI tasks — Chat management, scheduling, and marketing can be handled by an agency team, freeing you to focus purely on content creation
- Maintain strategic low-ROI activities — Keep 1-2 livestream sessions for retention. Not everything needs to be maximally profitable — some activities feed the funnel
- Re-evaluate monthly — Your audience's preferences change. What worked last month might underperform this month. Track and adjust continuously.
How Agencies Use Data to Maximize Content ROI
Professional agencies don't guess at content strategy — they track everything. At Aruna Talent, we monitor revenue per content type per hour across all our creators, giving us deep benchmarking data that individual creators simply can't access.
This data allows us to:
- Identify exactly which content types are underperforming for a specific creator's niche
- Set optimal pricing for PPV by content type based on conversion data from hundreds of accounts
- Recommend schedule changes that typically increase effective hourly earnings by 50-200%
- Spot trends early — when a content type starts losing ROI, we adjust before revenue drops
The result is that agency-managed creators consistently earn more per hour of content creation, even after accounting for the agency commission. Learn more about diversifying your income streams for maximum resilience.
Frequently Asked Questions
What type of content makes the most money on OnlyFans?
Custom content and sexting typically have the highest revenue per hour because they command premium pricing ($50-300+ per piece) with minimal production overhead. However, PPV video often drives the most total revenue because it scales to your entire subscriber base. The most profitable strategy combines both: high-margin custom work for top spenders and batch-produced PPV for everyone else.
How many hours should I spend on OnlyFans?
Successful creators typically spend 15-30 hours per week. But hours alone don't determine success — it's about what you do with those hours. A creator spending 15 focused hours on high-ROI activities will out-earn someone spending 40 hours on low-ROI tasks. Use this calculator to identify your best activities and prioritize ruthlessly.
Is livestreaming worth it on OnlyFans?
Livestreaming is valuable for engagement and subscriber retention but typically has lower direct revenue per hour than PPV or custom content. The ideal approach is 1-2 strategic livestream sessions per week to build connection with your audience, then monetize that loyalty through PPV drops and custom offers that generate much higher $/hr returns.
How do I know if my content strategy is working?
Track revenue per content type per hour invested — this is the single best measure. If your highest time investment is in your lowest $/hr content, your strategy needs adjustment. Run this calculator monthly with updated numbers. If your average $/hr is increasing over time, you're on the right track. If it's flat or declining, it's time to restructure.
Want to estimate your total OnlyFans income? Try our OnlyFans Earnings Calculator or optimize your PPV pricing for maximum revenue.